- Digital Marketing
- Scotland , UK
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Social media advertising is the quickest way for a business to grow ad exposure and get traffic.
In 2020, Statistics showed that the global ad spend on social media advertising alone was $105,863 Million (US Dollars).
It is forecast that there will be a 6% growth rate by 2024.
The question is, will this traffic increase sales?
It am not as simple as throwing an advert online and hoping for the best – there has to be a strategy. And every strategy, that we execute, is backed by a series of analytics and competitor research.
This is why companies are outsourcing their social media marketing to reputable Agency’s.
Outsourcing is cheaper and has many benefits, including having several experts on hand to provide comment and advice.
When you outsource to us at Digital Marketing First.co.uk , you are effectively getting a team of experts.
One wrong message, a viral outbreak from an out of context post, a delayed reply to an online social media question – these factors all attribute to your brand and customer image.
At Digital Marketing First.co.uk, we understand the importance of our client’s image.
All our content and image posts – be it on Facebook, Instagram, Twitter, or LinkedIn – are pre-approved by the client before publishing.
By doing this, we prevent issues such as this from happening.
We give you peace of mind.
From Twitter, LinkedIn, Facebook, Instagram, TikTok, YouTube, and even WhatsApp – we deal with all these media management accounts.
Social media – a modern form of Web Public Relations – can boost your brand while also generating leads and, ultimately, driving sales.
Many businesses think that a weekly tweet or post will suffice in a bid to boost business.
In most cases, they come to realize it is a bit more complicated than that.
The role of PR and Social Media is clearly defined and are used at product launches, to give company updates and much more.
With short snippets and links, social posts can be used to drum up interest and push leads.
That is where we come in, Social Media Management takes pre-planning.
Our first task is to ensure that the company brand, image, and message are all aligned.
We strive to ensure you get the most out of your social media posts.
This usually means running a social media post-campaign another complimentary action, such as an Google Adverts or a promotion.
If done correctly, it will ensure brand growth, the increasing traffic to the correct content, as well as the promotion of products and services.
This is becoming more common for companies as it is more cost-effective and, if the correct company is hired, has great results.
In our experience, we have noticed a major benefit is a professional outsider’s input into how the business could be possibly be run more effectively.
Perks of outsourcing Social Media tasks:
Because of the great returns, outsourcing Social Media Management is a viable option for many businesses.
Postings are cost-effective and, if done correctly, can be game-changing for businesses.
If you combine this with our Digital Marketing functions, your results will be optimum.
In some cases, we set up dedicated email accounts between Digital Marketing First.co.uk and your elected representative.
All postings, leads and sales tips – from replies to posts – are forwarded to the client as a lead to follow up with.
We can add a dedicated instant messaging service (such as Whatsapp, Telegram or Facebook messenger) and place an online web viewers in direct contact with the business – whether on a mobile or computer.
There are several methods used to monitor social media feeds.
Either a journalist monitors all the social feeds (on an automated feed, almost, 24 hours a day) or we walk the client through proposals on how to best set up a workable solution.
If feeds are not monitored – or handled incorrectly – it could trigger a public relations nightmare and do immense brand damage.
We have several methods in place to ensure that such incidents are avoided.
All analytics are monitored across all social media platforms.
This allows the client, and the Digital Marketing First.co.uk team, to gauge which products or services have the best lead generating potential.
Being in the global media industry for years, and working within large media houses, we – as journalists – see what damage can be done by hiring the wrong agency or person to enhance your brand.
It leads to consumer frustration, mainly due to the lack of communication from the seller and also, in most cases, casts a shadow over the entire brand.
Social Media aims to change this, it places the power in your hands – publicly – for the world to see.
For this reason, we link social media marketing very closely with Public Relations and Content marketing campaigns.