Digital marketing agency helping UK businesses generate more enquiries and sales

Digital Marketing First brings SEO, paid advertising, content, social media and website development into one clear marketing plan. We connect the work to your business goals and measure progress against agreed targets.

Led by Gareth Wilson in Edinburgh, we work with businesses across Scotland and the rest of the UK.

Find out where your marketing is losing opportunities and which improvements deserve attention first.

Turn your marketing goals into a practical plan

Your business may need more qualified enquiries, stronger online sales or a website that converts more visitors into customers. Each goal needs a different approach.

We start by reviewing your audience, current performance and commercial priorities. That review guides the channels we recommend, the work we deliver and the measures we report.

You can see what you are paying for, why the work matters and how progress will be judged.

Your plan sets out:

The business problem each activity addresses.
The work included and who is responsible.
The starting performance and agreed targets.
The budget, dependencies and review dates.
The next action when results fall short.

Digital marketing services built around your business

Search Engine Optimisation: reach people searching for your services

SEO helps potential customers find your business through relevant search queries.

We review your website’s technical health, existing content and search performance. Keyword and entity research identifies the questions your customers ask, the services they need and the information your website should provide.

That research shapes a topical map: a plan connecting your main services with useful supporting pages. We then prioritise technical fixes, content improvements and internal links.

Your deliverables: a prioritised SEO audit, topical map and 90-day action plan.

Your measures: relevant search visibility, organic enquiries and sales where tracking supports reliable attribution.

PPC and paid advertising: connect your budget to qualified demand

Paid advertising puts your offer in front of people searching for, or likely to need, your products and services.

We manage Google Ads and Microsoft Ads around agreed commercial goals. Campaign work includes search term reviews, negative keywords, ad testing, budget management and landing page improvements.

Campaign selection follows your audience and budget. We review conversion tracking before using reported results to guide spending.

Your deliverables: campaign planning, account setup or restructuring, ongoing management and performance reporting.

Your measures: cost per qualified enquiry, conversion rate and attributed revenue where available.

Social media marketing: give each campaign a clear purpose

Social media can support brand awareness, enquiries, recruitment and repeat business. We define the objective before choosing the platform or creative.

We plan paid and organic activity across relevant platforms, including Meta, LinkedIn and TikTok. Awareness, lead generation and retargeting receive distinct objectives, making budgets and results easier to assess.

Where appropriate, CRM connections and server-side event tracking support measurement. Their usefulness depends on the setup, available data and consent coverage.

Your deliverables: a channel plan, content and campaign activity, creative testing and reporting.

Your measures: qualified enquiries, lead quality, relevant engagement and sales where measurable.

Content marketing: answer the questions that influence a purchase

Useful content helps customers understand their options and decide whether your business meets their needs.

We produce service pages, articles, case studies, email content and other agreed formats. Each piece has a defined audience, purpose and next step.

Research guides the structure. Editorial review checks clarity, factual claims, relevant sources and the connection between the content and your offer.

Your deliverables: a content plan and agreed publishing schedule, supported by research and editorial review.

Your measures: relevant search traffic, engagement, enquiries and contribution to conversions.

Email marketing: follow up with relevant messages

Email marketing helps you stay in contact with prospects and customers through useful, timely communication.

We build newsletters and automated sequences around customer behaviour and business priorities. A pricing enquiry, abandoned basket and previous purchase can each require a different message.

Work can include platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign and Brevo, depending on your existing setup.

Your deliverables: email planning, segmentation, campaign content and agreed automation flows.

Your measures: delivery, engagement, enquiries and attributed revenue where tracking is reliable.

Web design and development: make it easier for visitors to become customers

Your website should explain your offer clearly, work well on mobile and make the next step easy.

We build WordPress websites and e-commerce stores using platforms suited to your requirements, including Elementor, WooCommerce and Shopify.

The process brings together page structure, copy, design, technical SEO and conversion tracking. Performance checks and usability reviews help identify barriers before and after launch.

Your deliverables: an agreed website specification, design and development, tracking setup and handover.

Your measures: usability, page performance, completed enquiries and online sales.

Conversion Rate Optimisation: improve the journey from visit to enquiry

Conversion Rate Optimisation examines why visitors leave without taking the action you want.

We review funnels, forms, page behaviour and available user feedback. Findings become prioritised recommendations or test hypotheses.

Where traffic supports meaningful testing, we agree the success measure, sample requirements and decision rules before evaluating a result.

Your deliverables: a conversion review, prioritised improvements and testing where appropriate.

Your measures: completed actions, conversion rate and lead quality against the recorded baseline.

How we work

1. Diagnose: identify the barriers to growth

We review the agreed channels, website performance, tracking and competitive position.

You receive a prioritised roadmap showing the problems to address, the opportunities to pursue and the information needed before delivery begins.

2. Deliver: put the agreed plan into action

We complete the work defined in your proposal, with clear responsibilities and review points.

Campaigns, content and website changes follow the same commercial priorities. Delivery records show what changed and when.

3. Review: use the evidence to decide what happens next

We compare performance with the starting position and agreed targets.

Reports explain measured changes, tracking limitations and recommended next steps. Forecasts are identified as estimates; future outcomes are not guaranteed.

Work directly with Gareth Wilson

Digital Marketing First is led by Gareth Wilson, a digital marketing strategist, PR specialist, award-winning journalist and web developer based in Edinburgh.

That background connects marketing strategy with clear communication and practical website delivery.

Your proposal identifies who is responsible for the agreed work and how progress will be reviewed.

Clear scope, fees and responsibilities

Your written proposal explains the services included, deliverables, fees, payment schedule and review points before work starts.

It also sets out any initial term, cancellation conditions and dependencies on access, approvals or client-supplied information.

Fees reflect the agreed scope. Advertising spend, software costs and third-party expenses are identified separately where applicable.

Frequently asked questions

What does the free marketing audit include?

The audit reviews your website, search visibility and available marketing performance. Where access is provided, it can also examine paid advertising and conversion tracking.

You receive a written report with prioritised recommendations within two business days of us receiving the information and access needed to complete it. Any proposal for paid work is presented separately.

How much do your digital marketing services cost?

Fees depend on the services, website requirements, campaign scope and level of ongoing support.

We provide a written quote explaining the work included, fees and any separate expenses. The free audit helps establish which services are relevant before a paid scope is agreed.

How long does SEO take to produce results?

SEO timelines depend on your website’s starting condition, competition, content and the work required.

Some improvements can produce earlier changes; competitive searches may take longer. We agree milestones and reporting measures after reviewing your site, rather than promise a universal ranking deadline.

Do you work with businesses outside Edinburgh?

Yes. We work with businesses across the UK, and we have dedicated pages for Edinburgh, Glasgow, Aberdeen, Inverness and Falkirk, plus an overview of our work across Scotland.

Location-specific work reflects the audience, search behaviour and competition in the markets included in your brief.

Can you improve our existing website and campaigns?

Yes. We can review your current website, content, tracking and advertising accounts before recommending changes.

The aim is to identify what should be retained, what needs improvement and where further investment is justified. A rebuild or new campaign is recommended when the findings support it.

Find out where your marketing can improve

Start with a free marketing audit.

Tell us about your business, your website and the result you want to achieve. We will review the available information and identify the next steps worth prioritising.

Email: gareth@digitalmarketingfirst.co.uk
Phone: +44 7719 444845
Enquiry response: within two business hours, Monday–Friday, 9am–6pm UK time
Audit delivery: within two business days after the required information and access are received