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Gareth WilsonMeet the UK’s Digital Storyteller: Journalist & SEO Developer Did you know that websites with well-optimised SEO receive approximately 1,000% more traffic than those without proper optimisation? This striking statistic shows why having someone who understands both compelling content creation and technical SEO is so valuable. I blend journalism and web development to create […]

Social Advertising

Gareth WilsonMeet the UK’s Digital Storyteller: Journalist & SEO Developer Did you know that websites with well-optimised SEO receive approximately 1,000% more traffic than those without proper optimisation? This striking statistic shows why having someone who understands both compelling content creation and technical SEO is so valuable. I blend journalism and web development to create […]

narrative

Gareth WilsonMeet the UK’s Digital Storyteller: Journalist & SEO Developer Did you know that websites with well-optimised SEO receive approximately 1,000% more traffic than those without proper optimisation? This striking statistic shows why having someone who understands both compelling content creation and technical SEO is so valuable. I blend journalism and web development to create […]

execution

Definition Execution, within the framework of digital marketing and commercial sectors, refers to the meticulous implementation of strategies and plans devised to achieve specific business goals. This encompasses the deployment of marketing campaigns, advertising initiatives, and strategic endeavors that are designed to drive key performance indicators such as Return on Investment (ROI), conversion rates, customer […]

creativity

Definition Creativity, in its essence, is the ability to generate novel and valuable ideas or works through the use of imagination, which can manifest as either intangible concepts or tangible products. Within the digital marketing and commercial landscapes, creativity plays a pivotal role in distinguishing brands and enhancing their market presence. By crafting innovative advertising […]

management

Definition Management, in the context of digital marketing and commercial activities, is the structured process of administrating and overseeing an organization’s resources to achieve specific objectives, such as maximizing Return on Investment (ROI), enhancing conversion rates, boosting customer engagement, and strengthening brand impact. In this digital age, management involves the integration of strategic planning, operational […]

dashboards

Definition A dashboard, in the context of digital marketing and commercial applications, is a visual interface that consolidates and displays a variety of data metrics critical to business operations and decision-making. Much like the control panel of a vehicle, which presents essential information for the vehicle’s operation, a marketing dashboard offers an at-a-glance view of […]

market volume

Definition Market volume in the context of digital marketing and commercial activity refers to the total quantity or value of transactions conducted within a particular market over a defined period. This metric reflects the level of activity and interest within a market, where buyers and sellers engage in the exchange of goods, services, or both, […]

audiences

Definition In the context of digital marketing and commerce, “audiences” refer to distinct groups of individuals who engage with a brand’s messaging, content, or advertising through various digital platforms. These groups are defined not only by their consumption of media such as videos, blogs, or social media posts but also by their potential interactions, ranging […]

Consultancy

Definition Consultancy, within the context of digital marketing and commercial operations, refers to the provision of expert advice and services by professionals who specialize in specific areas to enhance a business’s strategic objectives and outcomes. In the digital marketing realm, consultants leverage their expertise to develop tailored strategies that improve brand visibility, engagement, and customer […]