Economy of China
The People’s Republic of China (PRC) has a developing mixed socialist market economy, incorporating industrial policies and strategic five-year plans. China has the world’s second-largest economy by nominal GDP and since 2016 has been the world’s largest economy when measured by purchasing power parity (PPP). China accounted for 19% of the global economy in 2022 […]
Consumer
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. == […]
Customer lifetime value
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is an estimation and prediction of the net profit that a customer contributes to during the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic […]
Brand loyalty
Outside its role in marketing, brand loyalty goes far beyond basic marketing, Brand loyalty also describes the consumer’s lasting connection to a specific brand and the consumers commitment to purchasing the products and services over and over again, even if flaws in the brand appear, if alternative options are provided by competitors, or even through […]
Data
Data ( DAY-tə, US also DAT-ə) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A datum is an individual value in a collection of data. Data are usually organized into […]
Valuation using multiples
In economics, valuation using multiples, or “relative valuation”, is a process that consists of: identifying comparable assets (the peer group) and obtaining market values for these assets. converting these market values into standardized values relative to a key statistic, since the absolute prices cannot be compared. This process of standardizing creates valuation multiples. applying the […]
Big data ethics
Big data ethics, also known simply as data ethics, refers to systemizing, defending, and recommending concepts of right and wrong conduct in relation to data, in particular personal data. Since the dawn of the Internet the sheer quantity and quality of data has dramatically increased and is continuing to do so exponentially. Big data describes […]
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller’s goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand’s customers, […]
Corporate social responsibility
Corporate social responsibility (CSR) refers to companies conducting their core operations in a responsible and sustainable way to create a positive corporate social impact. It is a form of international private business self-regulation which aims to contribute to societal and environmental goals by reducing harm, for instance by reducing a company’s carbon footprint or increasing […]
Unlike Pluto
Armond Arabshahi, known by his stage name Unlike Pluto, is an American singer, songwriter, music producer, and former DJ. He is mainly known for his song “Everything Black”, released under the record label Monstercat in 2017, which he produced with Philadelphia-based vocalist and DJ Mike Taylor. He is also known for his Pluto Tapes series […]