Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, […]
Usage (language)
The usage of a language is the ways in which its written and spoken variations are routinely employed by its speakers; that is, it refers to “the collective habits of a language’s native speakers”, as opposed to idealized models of how a language works (or should work) in the abstract. For instance, Fowler characterized usage […]
Critical infrastructure
Critical infrastructure, or critical national infrastructure (CNI) in the UK, describes infrastructure considered essential by governments for the functioning of a society and economy and deserving of special protection for national security. Critical infrastructure has traditionally been viewed as under the scope of government due to its strategic importance, yet there is an observable trend […]
Converse (logic)
In logic and mathematics, the converse of a categorical or implicational statement is the result of reversing its two constituent statements. For the implication P → Q, the converse is Q → P. For the categorical proposition All S are P, the converse is All P are S. Either way, the truth of the converse […]
Economy of China
The People’s Republic of China (PRC) has a developing mixed socialist market economy, incorporating industrial policies and strategic five-year plans. China has the world’s second-largest economy by nominal GDP and since 2016 has been the world’s largest economy when measured by purchasing power parity (PPP). China accounted for 19% of the global economy in 2022 […]
Consumer
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. == […]
Customer lifetime value
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is an estimation and prediction of the net profit that a customer contributes to during the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic […]
Brand loyalty
Outside its role in marketing, brand loyalty goes far beyond basic marketing, Brand loyalty also describes the consumer’s lasting connection to a specific brand and the consumers commitment to purchasing the products and services over and over again, even if flaws in the brand appear, if alternative options are provided by competitors, or even through […]
Data
Data ( DAY-tÉ™, US also DAT-É™) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A datum is an individual value in a collection of data. Data are usually organized into […]
Valuation using multiples
In economics, valuation using multiples, or “relative valuation”, is a process that consists of: identifying comparable assets (the peer group) and obtaining market values for these assets. converting these market values into standardized values relative to a key statistic, since the absolute prices cannot be compared. This process of standardizing creates valuation multiples. applying the […]