CONTENT MARKETING

Copy Editing, Writing, Press Releases, Web Content, Public Relations, Crisis Communications, Multiple Languages

Great Content Increases Sales

Who better to tell your story than trained journalists?

Our unique skills allow us to provide compelling content and gripping graphics are sure to get you noticed.

Content marketing, combined with other techniques, is a strategic tool that attracts and retains a particular audience who, ultimately, convert into a customer.

Who better to write your content than journalists who have more than 20 years of writing and media experience under their belt.

Digital Marketing First.co.uk is made up of seasoned journalists and media specialists for this exact reason – it is what separates us from the rest!

We are deadline-driven consultants who can identify appealing newsworthy content that can be crafted into a story that will generate leads.

We focus on inspirational stories, human interest pieces, and business features.

Years of experience has taught us that these are the stories that turn heads and convert into sales.

How We Work

Every client’s goals are assessed based on their needs and vary from business-to-business.

Our carefully crafted content trigger certain keywords and phrases that are flagged by Search Engine algorithms.

Read more on how Public Relations and Content Strategies tie in with online Search Engine Optimization and boosts your search rankings.

Good Content Boosts Traffic

We provide easy to read and understand content that includes interesting topics.

This copy is also distributed as press releases which are used on industry-related blogs, newsletters and so on.

Content Marketing strategies form part of the SEO strategy.

The content is used in several campaigns from newsletters and blog posts to social media posts and online advertising campaigns.

We are able to offer stories in multiple languages – including Dutch, German, and French – however, the standard norm is English.

Why Content Will Rank

Google Developers have made it crystal clear, on numerous occasions, good content will rank in Organic Search Results.
Organic results are the Web page listings that most closely match the user’s search query.

This traffic ideal as the searcher has intent – hence why they are searching for the service or product.

The algorithms are designed to link internet users with the best possible content that is in line with their search query.

This is where we come in!

High-quality content, and great journalism, is what will see your pages rank – in the long term.

It is part of our job to ensure your content is tracked and forms part of these search results.

For more on this, read about SEO and how we can increase your organic search traffic.

Public Relations (PR) Leads

We know how to harness content and generate leads that build brand awareness and public image.

Brand management and public relations work hand-in-hand.

Public relations is the ability to enhance the client’s reputation.

We look at content from a journalist’s perspective, giving you the upper hand.

This allows us to foresee the possible implications of certain statements and topics.

We have been trained to steer well away from any topic or story that might cast doubt or cause damage to the credibility of our client.

Content Marketing, Blogs and Press Releases Work

Our content is designed to attract customers and increase leads.

In some cases, we convert our content into a global press release format for distribution to media and industry-relevant platforms.

Our distribution network includes global media and related media publications.

These press statements generate content on your site as well as act as links from authoritative websites, commonly known as backlinks.

This, directly, impacts your sites overall SEO.

To gain additional exposure, on behalf of our clients, we offer unique content to industry-specific leaders.

Our news writing style is what makes our copy quick and easily usable for all media houses.

They simply lift the content and use it immediately, drastically increasing the chance of our client’s content being used.

Why content works

Our team consists of well-known retired newspaper journalists, editors, sub-editors, layout specialists and more – all of who work on an consultant basis should their skills be required for your project.

Depending on your goals, we can adapt this strategy to include industry-specific media houses and websites – building your brand through the media and professionals.

Email newsletters boosts sales

Despite scepticism, data shows that e-mail marketing remains one of the top methods of enticing new customers and retaining current ones.

All the indicators show email marketing is still on the rise. In April 2020, 102.6 trillion business emails were said to be sent every year. This is expected to increase to 26.7 trillion by 2022.

Be it a monthly or bi-monthly ‘newspaper’ style newsletter or a weekly email campaign – it works and it works well!

It is a great way to stay in your customers’ minds and allows you to keep your market retention by offering incentives to loyal customers.

Crisis Communications and Public Relations

The recent COVID 19 disaster should be a wake-up call to many businesses – large and small.

A communications strategy could have potentially lessened the blow to many businesses – from coffee shops and malls to florists, mechanics, and large corporations.

By keeping your clients up to date with your business and what you are doing to mitigate the risks will increase your brand loyalty and retain customers.

This can be done through video notes, video messages, social media, press releases, podcasts and so much more. Sites such as De Zuid Afrikaan – and many others – allow us to distribute your news to the world.

Despite this, we saw thousands of businesses fail to implement the basic strategies in the COVID crisis.

Many just shut shop while others had no clue what to do.

We design crisis communication strategies that you can keep on the back burner until needed.

With pre-written press statements and a message for online together with weekly and instant social media posts.

Web-Hosting & E-Mail Provider

Our hosting is done off-site. We rent white-label server space from an international provider – who gives us a discount.

We rent a portion of a server from an external provider.

This allows us complete access to ensure our clients get the best deals.

This also allows us to track website speeds and deal with issues that arise swiftly. These could include the website going down, clients’ email passwords that must be reset, and so on.

Digital Marketing First.co.uk is a no-brainier all in one solution for our clients

Content In All-Languages

While our content is primarily in English, as it is the universal language, we do understand that some business might want their site in German, Dutch, Polish, French, and Italian and so on.

We offer two options, a translated website in the language of your choice or an add-on that will allow the visitor to adjust the site language to the preferred choice.

We do have translators who can rewrite the copy.

This would impact the SEO and other campaigns – all of which can be adjusted.