Definition
Mobile Commerce
Definition and Core Concept:
Mobile commerce, commonly referred to as m-commerce, is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. It is a subset of e-commerce, which encompasses all online commercial transactions. The core concept of mobile commerce is the ability to conduct financial and commercial activities remotely, leveraging the ubiquity and portability of mobile devices. This allows consumers to engage in a wide range of transactions, from purchasing products and services to managing banking and financial accounts, all while on the go. The term "mobile commerce" was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, who described it as "the delivery of electronic commerce capabilities directly into the consumer's hand, anywhere, via wireless technology."
Key Characteristics, Applications, and Context:
Mobile commerce is characterized by its unique attributes that differentiate it from traditional e-commerce. Foremost is the mobility and accessibility of transactions, as mobile devices enable consumers to conduct business anytime and anywhere, breaking free from the constraints of a physical location. Additionally, mobile commerce leverages the personalized and location-aware nature of mobile devices, allowing for targeted marketing, personalized offers, and context-aware services. Common applications of mobile commerce include mobile banking, mobile shopping, mobile payments, mobile ticketing, and mobile marketing. These applications are increasingly being integrated into the daily lives of consumers, seamlessly blending commercial activities with the ubiquity of mobile technology.
Importance and Relevance:
The importance and relevance of mobile commerce cannot be overstated, as it has become a driving force in the evolution of the global economy. The proliferation of smartphones and the growing reliance on mobile devices for daily tasks have led to a significant shift in consumer behavior and expectations. Businesses across various industries have recognized the nee
📚 Sources & Citations
- 📖 Wikipedia
- 🔗 Wikidata: Q1154408